In order to know a little more about the graphic designer, I counted the questions that we receive most often.

1. I had photos taken by a friend and he sent me the files in JPEG. He says the resolution is 72 PPPs (dots per inch). He says I can use it to make a poster for my work.

FALSE: In order to use a photo in the design, it is important to have a high resolution image. But what is a PPP? This is the number of dots that are found in every inch of the image. A 72 PPP image is an image that is used on the screen because it does not need as much resolution as a printed photograph. In design, the minimum resolution would be between 240 and 300 DPI to ensure that you do not have a pixelated image in print.

2. I had a logo made by a graphic designer. Because I paid, the copyright belongs to me.

True and false: It depends on the designer in question. A designer may choose to retain the copyright or if an agreement is made, he may assign the rights to the client. The agreement must be made even before going to the design stage, and it must indicate in the service contract.

3. I have a design done, so I have the right to decide what I want on the final design.

True: As a customer, you actually have the last word on the final design. Of course, you pay someone so that he can offer you a service, but also, you consult a graphic designer for professional opinion. A good graphic designer will be able to explain to you the design and the reasons why he made the final product. If however, you have doubts, I advise to talk to your designer and he can help you to see if your idea can be realized.

Good design!